The Vegan Gym
B2C Marketing
The Vegan Gym believes that the more healthy, fit vegans there are in the world, the faster veganism will spread. Their goal is to inspire change, spread compassion, and challenge the status quo.
The Vegan Gym, under the umbrella of The Vegan Superhero Academy, reached out to me to design fresh new marketing collateral and trade show booth graphics that stood out and spread brand awareness in order to get more members to join their gym.
Since the gym did not have a complete set of brand standards, I did some logo exploration. Although we did not chose any of these concepts for the final, this exercise helped us rule out some options.
